Video: Tourism Tasmania's latest marketing campaign 'Go behind the scenery'


It's no secret that Tasmania has been undergoing a quiet cultural revolution of late. Against a background of natural beauty and rich history, a new-look Tasmania has emerged. While we may be Australia's smallest state, Tasmania is also the most geographically diverse with more than 47 per cent reserved in national parks and World Heritage Areas.            

Tasmania is blessed with unspoilt locations, gourmet food and wine, an iconic heritage and a distinctly seasonal climate. Tasmania's tourism industry has successfully leveraged the exceptional and natural advantages we offer as a result of our location, small population and history. Tasmania continues to be an attractive holiday destination, supporting the development of many award winning enterprises. The tourism industry has grown to become a significant sector within the Tasmanian economy.                

Unique from the rest of Australia, just a short flight from Melbourne or Sydney, this tiny island is a destination that offers an escape for the senses.            

Tasmania produces a variety of famous seafood, delicious artisan cheeses, mouth-watering berries, black truffles, premium beef and lamb, saffron, wasabi, honey, extra virgin olive oil and much more.            

Tasmania also boasts jaw dropping wilderness experiences (eco cruises, multi-day guided walks, scenic flights and more), five World Heritage listed convict sites, some of Australia's best golf courses and award winning paddock-to-plate experiences, unique cultural attractions as well as a range of luxury and boutique accommodation.

Tourism has grown to become a significant industry within the Tasmanian economy.  Tourism in Tasmania directly and indirectly contributes around $2.79 billion to the Gross State Product with a direct contribution of $1.33 billion (around 5.1 per cent) and an indirect contribution of a further $1.46 billion (around 5.6 per cent). Tasmania's tourism industry is made up of around 1908 separate businesses and directly supports around 17 200 jobs in Tasmania or about 7.2 per cent of total Tasmanian employment (Source: Fast Facts, Tourism Tasmania Sep 2017).