Tourism
cg.tas.gov.au
youtu.be
cg.tas.gov.au
cg.tas.gov.au
A world-leading destination of choice
Tasmania’s greatest strength is the authenticity of place and people. It is for this reason that Tasmania has been voted third most welcoming region on Earth for two consecutive years by booking.com and its 232 million verified reviews. Tasmania was also awarded 2021 'Place Brand of the Year' at the City Nation Awards in London. Continuing this momentum, Tasmania secured more medals than any other Australian state or territory at the 2024 Qantas Australian Tourism Awards, earning four gold, five silver and five bronze medals.
Tasmania is a place of wild and beautiful landscapes, a pristine natural environment, friendly people with a relaxed lifestyle, wonderful food and wine and a haunting history evoked by world famous convict ruins. Tasmania is Australia’s only island state and the most geographically diverse, with an extraordinary 48 per cent reserved as national parks and world heritage wilderness. With record numbers of people travelling to Tasmania prior to Covid-19, the secret is out. Tasmania is fast becoming a must see and do destination for travellers from around the globe. The Tasmanian Government’s vision remains for Tasmania to be a world-leading travel destination with a vibrant visitor economy supported by our tourism and hospitality industries. The government has committed to achieve this vision by delivering dedicated marketing activities, a plan to increase air and sea access, and by driving major investment in quality tourism infrastructure. This vision is reinforced by strong and established businesses, a dynamic education sector, and a community that embraces visitors and all the benefits they bring to Tasmania. As Tasmania continues to out perform domestic and international visitation forecasts and deliver outstanding growth, now is an exciting time to invest in Tasmania’s visitor economy.
Many opportunities exist for investment in the following:
- built infrastructure such as hotels and other accommodation
- leisure attractions
- business events
- heritage activities
- gastronomic experiences
- recreational and adventure activities
- sensitive and appropriate tourism developments in Tasmania’s
- wilderness world heritage areas, national parks, reserves and
Crown land.
Tasmania is one of Australia’s most affordable places to establish or expand a business. The state has a resourceful and resourcerich economy with a reputation for quality. Tasmania’s compelling brand is strong and has a number of globally competitive advantages that are admired worldwide as being synonymous with excellence, purity and sustainability. Tasmania’s share of tourism employment is the highest in Australia and the overall contribution of tourism accounts for about 13 per cent of total Tasmanian employment. Tourism contributes about 9 per cent to Gross State Product.
Tasmania's tourism sector has demonstrated strong resilience and growth in the post-COVID era. In 2024, the state welcomed approximately 1.31 million visitors, marking a 5% increase from 2023, though still slightly below the 1.35 million visitors recorded in 2019. Domestic visitors continue to comprise the majority, accounting for around 85.4% of total visitation. This sustained domestic interest underscores Tasmania's strong brand equity among Australian travellers, ensuring stable and ongoing demand within the domestic market.
International visitation is experiencing a strong recovery, with international visitors contributing $546 million in spending in 2024 — a 2.0% increase from 2019. International visitors accounted for 14.6% of all visitors, on par with pre-COVID share (14.0% in 2019). Despite this rebound, the domestic market remains the cornerstone of Tasmania’s tourism industry. This robust domestic performance positions Tasmania as an ideal location for investment, resilient to external international factors.
For further information go to: